An innovative concept of

DMC & China Marketing Specialist

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About us

Oceania Travel Management Pty Ltd is an innovative hybrid business of Destination Management Company and China Marketing Specialist that connects Australian tourism businesses and their products to China's new era tourism market. 

Backed by a strong network of distribution partners and OTP channels in China, our goal is always to work with our trade partners by creating more business opportunities, increase brand awareness, and eventually boost the conversion and revenue. 

Our Expertise

Social Media
Marketing

Promote tourism businesses via Social Media Network in China. Increase brand awareness and showcase travel products to the right audience.

OTP
Marketing

Promote tourism businesses via major online travel platforms in China. Develop UGC and review management. Increase sales and encourage user engagement.

Sales Event
Strategies

Assist tourism businesses participate in major sales events in China, for example the famous 11.11 Sale and Golden Week Sale

This is the proven best tool to promote a new product to the market.

Personlised
Translation

We speak the 'language' Chinese tourists speak. Accurately targets a broad audience base across China. 

Tailor-made
Itineraries

It's our passion to design unique unforgettable Australian holiday itineraries showcasing Australia has to offer

Destination
Development

Take advantage of our firm connection in China tourism market. We help tourism business & organisations  connect with the right customer.

What we do?

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Our role as a DMC

 

We are a rapidly growing Destination Management Company (DMC) for Australia and committed to be a leading service provider in our chosen field of endeavor. Our team offers professional and personalised service to our clients in selected market segments so that they can confidently welcome more travelers. 

Tireless striving for uniquely crafted Australia holiday itineraries and memorable experiences is the key to our success. Working closely with our trade connections in China, we showcase the best Australia has to offer. 

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We promote through

Online Travel Platforms

We recognized that small to medium-sized tourism businesses could find it quite challenging to reach Chinese consumers. Some companies spent hundreds and thousands of dollars in marketing but still couldn't get the result they wanted. We fully understand this pain-point, and we are here to work with you to achieve your China market's success together.

We develop simple but effective promotion plans & content to help boost our trade partners' brand awareness and product information to Chinese consumers via our partner online travel platforms in China, which is proven the best way to reach the market. 

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Our Top 3 Online Travel Platform Partners

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Mafengwo

Mafengwo is the most popular FIT based online travel platform in China. Its Independent user has reached 130 million most among which are from china's first & second-tier cities, who have more potent consuming abilities. We started to work with Mafengwo in 2014 as the initial partner and contributor from the Australian tourism market. The average of our promotion related contents are around 50,000 views per year. Some key articles (for example SkyBus promotion) has reached 130,000 views a year.   

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Fliggy

Formerly Alitrip, a part of China's Alibaba ecosystem. Taking full advantage of its mother brand Taobao, Fliggy has approx. 200 million users and 100 million downloads of its APP. It's a go-to site for most consumers in China. With an experienced operation team of 5 based in Shanghai, Oceania Travel Management has soon surpassed its competitors and become one of the essential trade and content partners for Fliggy. 

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Qunar

Qunar has a broad base of travel guide articles. It has around 75 million monthly visitors and 34 million activated mobile app users. Qunar recently started its overseas partner program in 2020, Oceania Travel Management was the first Australian business invited to this program based on our reputation within the China OTP marketplace. Promote through us, our Australian tourism partners' business will have excellent advertising opportunities from Qunar's colossal client base. 

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Our Top 3 Trade Networks in Shanghai, China

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Shanghai Eastern Air International Travel Service Co., Ltd

A division of China Eastern Airline, Shanghai Eastern Air Intl. Travel Service is Tourism Australia's Key Distribution Partner (KDP) in China. A co-operation agreement  signed in 2017 with Oceania Travel Management to develop its product range in Australia, including groups / FIT packages / Self-drive packages. 

Shanghai Changning Tourism Council

A China government funded tourism organisation in Shanghai with more than 500 active members (local travel agencies). Oceania Travel Management is its official travel product supplier in Australia and also advisory group member helping the organisation to update new products, destination info, market trends and itineraries. 

Shanghai

Green Travel Group

A peak industry body representing Shanghai's domestic and outbound tourism sector. The organization leader - Mr. Dalei Shao invited Oceania Travel Management to become a key distribution member in 2017 and to support the organisation with travel products from Australia.  

Success

Stories

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Airport Transportation.

Melbourne.

  • Mafengwo promotion article received 146k+ views in total. (link here)
  • Mafengwo UGC system built, 445 reviews received. (link here)
  • AUD$120k worth of sales generated from Oceania Travel Management each year. 
  • SkyBus has become one of Melbourne's most iconic products through Oceania Travel Management's promotion.
  • Increased China Market occupancy, 90% of Chinese FIT travellers choose SkyBus over private airport shuttles based on our latest survey result across Chinese Online Platforms.
SkyBus Melbourne
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Ferry Service &

Day Tour.

Rottnest Island.

  • 4 Mafengwo promotion articles posted. Each has received 10k+ views. (landing page link here)
  • Mafengwo UGC system built, 69 reviews received. (link here)
  • AUD $210k worth of sales generated from Oceania Travel Management in 2018/19. 
  • Oceania Travel Management collaborates with RTO - Rottnest Island Authority (RIA) to promote Rottnest Island to the China FIT market, which has received great feedback from the audience.   

  • Increased Rottnest Express and its mother company Journey Beyond's reputation in China Market against its many competitors. 

Rottnest Express

Testimonials

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At Global Ballooning Australia, we've been in partnership with Joe for a few years. What can I say - Joe, you're an absolute pleasure to work with, always finding ways to promote ballooning and open to new ideas. Thanks for everything & keep up the amazing work!

Kate Esposto

Business Manager

Global Ballooning Australia

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Award-winning Sightseeing Tours.

Melbourne.

  • 4 Mafengwo promotion articles posted to develop Go West Tours' four signature products. Each article has received 10k - 15k viewers
  • Successfully created UGC system for Go West Tours on Mafengwo, generated 429 reviews from customers (link here). All reviews has been replied with professional manner. 
  • Go West Tours' China market occupancy has gone up by 90% in 2018 compared to 2017 as a significant increase after working with Oceania Travel Management 
  • In 2018/19 season, AUD $295k worth of bookings received through Oceania Travel Management  (as average $24,611 per month)
  • In 2019/20 season,  AUD $180k worth of bookings received through Oceania Travel Management (included pandemic affected months) 
Go West Tours
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Boutique

Scenic Flights.

Kalbarri.

  • Working together with Oceania Travel Management, Kalbarri Scenic Flight has rapidly grown to a popular iconic travel activity in WA for the China FIT market
  • AUD 55k worth of sales generated from August 2019 to Jan 2020 (before pandemic) through Oceania Travel Management
  • Videos & gallery posts created on Mafengwo & Fliggy and received many good feedbacks. Successfully encouraged user engagement and communication 
  • Working together, conducted new products development for the China FIT market 
Kalbarri Scenic Flights